Competitive advantage is a key aspect in assisting businesses to become more appealing and visible in customer’s perspective at the exhibition in order to strengthen their brand in the market and reach their revenue and profit goals. So how to increase competitive advantage when participating in trade fairs? Let LAPF share with you some effective strategies!
1. Implementing marketing plan align with the exhibition’s strategy
Implementing an effective exhibition communication plan is one approach to assist increase your competitive advantage at the exhibition. Businesses have to develop fairs into an efficient tool for product promotion. The objective of the fairs and exhibitions is to increase market share from existing customers and introduce new products to customers…These are also common goals that businesses need to accomplish.
2. Develop an effective product advertising strategy
In order to increase competitive advantage at trade fairs, businesses need to develop an effective product promotion program. It is necessary to clearly define the target audience and how to reach them most effectively. By doing so, businesses can gain a competitive advantage over the majority of other exhibitors at the fair.
3. Create stimulation for customers to visit the booth
Attracting customers is the primary goal across all forms of communication. One strategy for drawing in customers at a trade show booth is offering freebies. Keep in mind that promotional items should be created to increase brand recognition and retain customers. The result is a wider audience for the products being sold.
4. Creating the unique selling point for product and service
Promotional campaigns that are identical or similar to those of rivals should be avoided. Customers will not notice the prominence as a result of this. As a result, businesses should do advanced research on their competitors' marketing activities in order to gain a competitive advantage.
The difference will be a push to help customers identify and remember their business more than the common ground. Every aspect of business in trade show, from the way it is promoted, to the decoration of the booth, to the staffing arrangements, must make an impression and arouse the curiosity of customers.
5. Leveraging the exhibition booth as a powerful marketing technique
At the show, the organization and layout of the business's exhibition booth is the best way to convey the message. More effective than direct marketing to customers.
In addition to offering an open, welcoming environment for his display booth. Businesses have to choose a booth location that is convenient for customers. Furthermore, the decoration assists to deliver the message to the consumer. These are the factors that influence the success of an exhibition booth.
6. Directly sending invites to customers results in great efficiency
Direct invites are one of the most effective approaches to attracting customers to the program. As a result, consumers will get invites to these fairs from a variety of participating businesses.
Therefore, we need to invest in the design of the letter, emphasizing the benefits they can receive, attracting them to the business. If we send an email, it needs to be sent 1 to 2 days before the program takes place.
This is one of the strategies that LAPF wants to share to help businesses increase their advantages at exhibitions. Keep this tactic in mind to be more effective in promoting your product.
For more information, please contact:
Tel: 0964 093 931(Ms. Vi) - 0339 142 596 (Ms. Yến)
Email:vi.mhh@becamex.com.vn
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